Vera has studied Business Administration at the University of Applied Sciences in Regensburg (Germany, Bavaria). She holds a Diploma (similar to Master Degree) with specialization in strategic management and marketing. After finishing university Vera got her start in the video games industry in 2008. Since then she has worked for publishers and developers in different leading positions, amongst them Gameforge, Travian Games and flaregames. With experience and expertise in producing, project management, product management and marketing, Vera has contributed to a wide variety of titles for Browser, Social Media, Mobile and PC Online Games, including the “Fieldrunners” and “Zombie Gunship” franchises, “Lionheart: Dark Moon” or “My Love: Make your choice”. More recently Vera is also a guest lecturer and mentor in project & risk management at the Film Academy Baden-Wuerttemberg.
Avoiding fatal mistakes when growing your studio
One of the biggest challenges most development studios face is not necessarily getting a first game shipped, but rather staying in business for a long period of time and growing the company over many years by releasing a multitude of titles and creating true value (for both the founders/shareholders as well as for the players). Not only does a sustainable business require a clear and long-term strategy for your studio, you will also have to deal with a ton of constantly changing variables such as handling team growth, fostering company culture or thinking about exit strategies – but also dealing with publishers, investors and other partners in all sorts of (sometimes crisis) situations. For many years, both – Vera and Ralf – have worked for many different game studios and publishers alike and have consulted a wide variety of investment companies during due diligence phases and studio acquisitions. In their talk they will give some best practices how to grow both your business as well as your studio in a reasonable and meaningful way, while at the same time avoiding some unfortunately very common and very fatal mistakes.