Carolin Wendt
Community International Lead
Carolin is Lead International Community at CD PROJEKT RED and leads a team of community managers to align regional strategies with the global vision. She has more than 9 years of professional experience in the gaming industry, both in communication and project management. Carolin has a master’s degree in international political science, loves travel, RPGs and strategy games, and the color red, which now almost sounds like destiny.
SOME OF THE GAMES Carolin WORKED ON
Cyberpunk 2077
GWENT: The Witcher Card Game
Thronebreaker: The Witcher Tales
The Witcher 3
Talks & sessions
The Value of an International Community & how to manage it
Your game has a global community! Congratulations...but what does this mean? Preferences, habits and culture are different across the world, and even neighboring countries can be completely different.In this talk, I want to highlight some examples of dos and don'ts when addressing players all around the world, present projects that can help you reach a broader audience and achieve overall satisfaction in your communities. I will draw from practical experience from our work across the The Witcher and Cyberpunk 2077 franchises to illustrate how your company can benefit from this approach.
If you have never thought about this aspect before, the talk also aims at showing you why this will benefit your company and game overall.