Stop Guessing: How Data Changes the Way You Greenlight, Pitch, and Fund Games

Most game investment decisions still rely on gut feel, relationships, and optimism. This talk presents a systematic, data-informed framework for evaluating indie games before money, time, and reputation are committed. Structured Business Intelligence — market deep-dives, genre benchmarking, player sentiment mining, and scenario forecasting — can replace assumptions with evidence. Whether you're a developer preparing a pitch, a publisher evaluating a slate, or an investor assessing a fund, data gives everyone a common language to talk about the future of games.