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Heikki Joas

Heikki Joas

Game Designer
Heikki Joas is a Game Designer at Metacore, currently working in new games development. With over a decade of experience in the games industry, Heikki has previously taken on roles such as Game Lead, Mobile Product Manager, and Monetization Designer at companies including Paradox Interactive and Madfinger Games. His expertise lies at the intersection of design and economics – Heikki specializes in game monetization, economy design, and aligning gameplay with sustainable business models.

Talks & sessions

Serving Player Demand: Creating Content for the Attention Economy

In this talk, Metacore's Game Designer Heikki Joas explores how content captures the attention of players in various forms, and how the different methods of distributing and managing that content have evolved in recent years within the F2P mobile game industry.